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Can social media replace cold calling?
Cold calling. You’ve no doubt been on the receiving end of a cold call. They always seem to come when you’re in the middle of doing something. They come out of nowhere, which is probably why they’re...
View ArticleHow Revenue Performance Management gets Sales and Marketing on the same page
Getting on the same page will increase revenue According to marketing automation solution providers like Eloqua and Marketo, Revenue Performance Management (RPM) gets everyone on the same page so that...
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Keep blogging and tweeting, but pick up the phone too!
My good pal and veteran telemarketing guru, David F. McCullough over at Transamerica Microsearch, replied to one of our retweets recently about a very good tweet by Dave Thomas (@businessdotcom), Am I...
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4 Tips to Consumerize Your B2B Marketing
A guest post by Derek Singleton, analyst at Austin-based company Software Advice. To read the original article, visit The B2B Marketing Mentor at: 4 Ways B2B Companies Can Consumerize Their Marketing....
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